Know More About Online Racing Games

Man has always had a great affinity for speed. No wonder the first step in the development of evolution of man has been the wheel! Man has felt the need for speed from the Stone Age. How can our computers, internet, and net games fall behind in speed. A computer or internet is outdated on the basis of speed that it can work. So speed, race, competition are the integral aspects of any game, and if be the computer or internet games and so on.

One of the first games that were thought of and developed for the computer and internet were the racing games. They are the most played games all over the world. They are also the most addictive games played. Racing games are the only games that are played on the net by all age groups and sex, apart from the common card games.

The racing games offer you variety like no other game. There could be races of almost anything, from automobiles, to animal races to bird races. Yes, in these games you can race horses, camels, and also ostriches. In these races, you can drive cycle, motorcycle, cars, helicopter, and boat races.

You can choose from an array of models from the type of your automobile. From Hayabusa, to CBR to R1 you can choose any vehicle. There are various options of speed, breaking systems, and gears. At each level new speed levels are added on to you. You can choose your route of races, the season and the difficulty levels. You can also choose the type of the rider, his clothes, helmet etc.

There are real-time online competitions between players all over the world who have reached certain levels. Players practice to qualify to these competitions. The prizes are sponsored like the actual races by the automobile companies. The prizes are hefty too.

Testing the Waters With Boat Games

There are a lot of boat games available on the internet. The following are a few examples of the popular boat games available:

* Blow Fishing
This game requires you to obtain so many kilograms of fish in a certain time, depending on how many is indicates in a mission. You acquire the reward-winning total for it. If you get more fishes, then you will receive extra money. You may purchase a new boat, obtain more ammo or upgrade your old boat with your money. The controls in the game are basic. You can use the WASD key or the arrow keys in order to move the boat, and the mouse to aim and throw a bomb.

* Somali Pirates
With this game, you can feel like you are an actual Somali pirate. There are no rules. The war ships of NATO cannot seize you. You are the ruler of the sea. You can utilize the mouse in order to manipulate the boat. You will acquire ships and transport them to a port in order to get recovery. The port is only open when the lighthouse is green. You can increase your money as you deliver your ships to the port, as well. Be cautious of NATO’s black sheep because they can carry off your ships and seize you.

* Sail Boat Simulation
The Sail Boat Simulation game is made with the free Spins 3D Flash component. To play this game right, you have to know the general facts about sailing a boat.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Smart Ways To Use the iPhone and Apps for Kids

How to use the iPhone when playing with kids? Of course, there are plenty of apps for kids. Let’s see how we can use them more creatively.

  • Use it as a bribe or a reward. Anyone who has ever been a parent can tell you that it is no easy feat to discipline or raise a child. Having said that, if your child is into the iPhone, you might as well use it to your advantage in every way possible. One of those ways is use it as a bribe or a reward. If there is a specific task that you need your child to accomplish and he refuses to, use the iPhone as a bribe. It can also be used as a reward in situations where you feel your child deserves recognition for her hard work.
  • Use it for educational purposes. Who says it isn’t possible to both have fun and learn all at the same time? With the iPhone, it most definitely is. Pick out games that are both entertaining and educational and sit down with your child and show him or her how much fun it can be. Your child will thank you in the future.
  • Use it to pass the time. Gone are the days when children would throw tantrums or complain incessantly due to long waiting times-whether in restaurants, dentist appointments, or what have you. Pull out the iPhone and let your kids enjoy it while waiting.
  • Use it as an opportunity to bond. These are the days when it isn’t very common for families to get together and bond. But the iPhone can change that for you and your kids. There are countless games on the app store that the whole family can participate in and play together. Remember that kids grow up so fast. So seize every opportunity to be with them while you still can.
  • Use it as a “lite” punishment. Believe it or not, the iPhone can be a useful tool for when your child has done something wrong. For instance, if your son has called his sister names or took her candy, you can punish him by taking away his iPhone privileges for a week or two. Psychologists say that limiting the pleasure is the most effective way to make the child realize his faults.

These are only some of the ways you can use the iPhone as a tool to educate your child and keep him or her engaged while you are getting much needed relaxation time. Feel free to give these tips your own personal spin or add your own twist to it to make the experience more enjoyable for your kids.