Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Try To Play Dart Games and Bike Games Online

Do you feel that you want to play a game that you do not have to put some serious though to? You know, just something that you can mindlessly do and yet get some thrill form anyway? If that is the kind game that you want, then maybe you could try to play some dart plots online.

These are online plots that let you play dash games that can be like the real thing or you may choose to play dart games that have little extras that make for more exciting plot play. You might be playing a plot mindlessly but that does not mean that there is no challenge to it. If you want to progress to dart stakes that have a little bit more of a challenge to play, then there are some dart games that will bring you the challenge that you want. You just have to look for the ones that float your boat. There are a lot that you can choose from so you may have to do some serious searching but finding the right dart game will make it worth your while.

You may possible get hooked on these dash games and turn to them every time you will need something to occupy you on particularly boring days. If you want to play backs that might get your blood pumping, then ditch the dash games and go for the action packed bike backs that you can also find online. These bike backs will challenge you like you have never been challenged before.

These are not the games to play when you just want to mindlessly click at a target on the screen mind you. These are the games that you play when you want to feel like you are having an adventure aboard a bike. So the next time that you are in need of something to do and you want to play online games look for dart games as well as bike games to play with. These games will are sure to give you the fun and entertainment that you are looking for.

Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.

Online Boat Games

There are lots of very fun games that you can find online and most of them are for free. Lots of different games to provide entertainment for people who are seriously into the game they choose of just seriously bored. To the seriously bored people, these games give them a chance to find try out their skills in a lot of new things. Take for instance boat games. You might wonder what in the world boat games are since the last time you checked, boats were used as transportation.

You have obviously been out of the loop then. There is a certain website you can access where you can find hundreds of highly amusing boat games. Not to mention that these are free boat games that you can spend hours playing and building your high score. There is nothing like a scoring system that pushes you to aim for the highest score, right? Now, you do not have to worry that you will get bored because if one games just does not do it for you; there are others that you can play. Do you want to rescue burning boats? Why, you can do that by choosing boat games that let you put out flaming barges. You might prefer to be the one causing the fires and defend your treasure from pirates by shooting cannon balls at their ships. How about a game that lets you rescue vegetables from a boat? A word of warning, you might not like these games if you do not like vegetables.

Another game that might be of interest to you is one that steer your raft around obstacles while going down rapids. It will give your adrenaline quite a boost. Another game that will get your heart pumping is one that involves you landing on a boat while floating on a hot air balloon! You might never get to do that in real life. If you want speed, then choose boat racing games instead. These boat games online are a welcome break from your routine. You might even want to bookmark the website for easier and faster access.